The Napoleon Group Launches Experiential Division
November 30, 2016
The Napoleon Group has announced a major expansion in the area of experiential with the launch of a new dedicated division, Napoleon Experiential. Named to lead this new line of business is Peter McKinney, who’s been appointed Executive Creative Director/Director of Experiential.
McKinney joins Napoleon from the L.A. office of 72andSunny, where he was Executive Producer of Experiential and helmed creative development efforts for brand experiences. Prior to that he led his own experiential consultancy, McKinney Experiential. He has also collaborated with numerous agencies on a freelance basis, working with the L.A. offices of Saatchi & Saatchi, Deutsch, RPA and TBWA/Chiat/Day, among others, on experiential and integrated projects for such brands as Acura, Nissan/Infiniti, Sony, Toyota and the California Milk Processors Board. Read more here